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Roc Holiday Village Calls for Vendors Applications

The City of Rochester Roc Holiday Village presented by Five Star Bank is excited to announce that planning is underway to present the sixth annual event from December 6 to 29, 2024.

"We are excited to announce that this December, Roc Holiday Village will be hosting 17 days of festive fun and excitement, featuring shopping, eating, live music, ice skating, visits with Santa, and much more," said Kelli Marsh, co-founder and organizer of the event. "Our goal is to support local businesses and provide visitors with a unique shopping experience, while also having a positive impact on the local and regional economy. Our vendors have reported consistent sales exceeding their expectations, and we can't wait to welcome everyone to experience the magic of the holidays with us!"

Vendor applications are now being accepted for a limited number of spots in the outdoor Shopping Village and Mini Makers Markets. Applications may be submitted online through Sunday, June 30. Approved vendors will be notified on or before Wednesday, July 31.

The annual winter festival will offer family-friendly events, shopping, food and drinks, visits with Santa, free ice skating, and more. Specific hours, activities, and event details will be announced this fall.

In 2023, Roc Holiday Village drew more than 185,000 people of all ages to the heart of downtown Rochester at Dr. Martin Luther King Jr., Memorial Park.

2024 Dates:

Week One: 

  • Friday, December 6

  • Saturday, December 7

  • Sunday, December 8

Week Two: 

  • Wednesday, December 11

  • Thursday, December 12

  • Friday, December 13

  • Saturday, December 14, 

  • Sunday, December 15

Week Three:

  • Wednesday, December 18

  • Thursday, December 19

  • Friday, December 20

  • Saturday, December 21

  • Sunday, December 22

Week Four:

  • Wednesday, December 26

  • Thursday, December 27

  • Friday, December 28

  • Saturday, December 29

Visit for more information.


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