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Health and Community Organizations Partner in New COVID Vaccination Awareness Efforts

Jordan Health has partnered with several other community and health organizations and said that they plan to increase awareness regarding the impact and importance of the COVID vaccine and boosters.

Partners include Rochester Regional Health System and Mosaic Health, The City of Rochester, Urban League of Rochester, Trillium Health, Action for a Better Community, IBERO, Regional Health Reach and Common Ground Health with the support of the Health Resources and Services Administration (HRSA).

"Jordan Health is eager to participate with other organizations which are aligned in helping improve health and the quality of information and care for all," said Dr. Linda Clark, Chief Medical Officer at Jordan Health.

"We understand there is COVID fatigue but COVID is not going anywhere and it's important for our community to come together and unite to ensure everyone is provided with accurate information to make an informed decision about how best to protect themselves, their loved ones and our overall community."

Nearly three years since the start of the pandemic, new cases of COVID or COVID-related deaths are still being reported every week throughout the Greater Rochester area including Monroe County. The COVID vaccine and boosters have proven to provide the needed protections against the virus and minimize the impact of symptoms, health officials say.

However, they say there is still a significant amount of people who are either hesitant to get vaccinated or receive their COVID booster.

Throughout the month of May, the health and community partners are holding a series of Community Group Discussions. They want to hear from community members who are uncertain about vaccines and boosters, how information about COVID is shared, and what they feel are the barriers preventing community members from getting vaccinated and boosted.

With the information, the organizations plan to provide the additional information and educational materials and plan any needed interventions.

The community and health groups are also offering COVID vaccine and booster clinics as well as outreach opportunities.

In Monroe County, President and CEO of Trillium Health, Andrea DeMeo said “we’ve made great strides in the community vaccination rate, but we still have a long way to go before everyone is fully vaccinated.”

“At Trillium Health, we offer stigma-free and judgment-free care for all. Free vaccines are available at both of our pharmacies and at our mobile access clinic,” DeMeo said. “Trillium Health is proud to partner with like-minded organizations to raise awareness about the importance of getting vaccinated and boosted for COVID-19.”

Those who register and take part in the Community Group Discussions will receive a $25 gift card for sharing their thoughts.

For more information on how to register and take part, you can call (347) 628-6013 or visit


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