6th Annual Black Culture Festival Returns to Rochester’s Parcel 5

Rochester, NY — The Black Culture Festival (BCF) returns for its sixth year on Saturday, July

26th and Sunday, July 27th, 2025, bringing two full days of music, culture, art, and community

pride to the heart of downtown Rochester at Parcel 5 from 12 PM to 8 PM each day.

Free and family-friendly, the Black Culture Festival is a vibrant celebration of Black excellence

and innovation. This year’s theme, “Dripping in Culture,” highlights Black influence in fashion,

creativity, and entrepreneurship.

The festival features:

• A Mainstage Concert showcasing local and national artists.

• The Family Fashion Show, celebrating Black style across generations.

• A Hair Expo, uplifting Black beauty and artistry.

• A Double Dutch Competition and Spades Tournament, blending  culture with competition.

• Vendor Market featuring over 50 Black-owned businesses, food trucks, artists, and community organizations Kids Zone, giveaways, and more.

“The Black Culture Festival is more than an event—it’s a movement rooted in pride,

empowerment, and joy,” says Devin Williams, founder of Willpower Media Company. “This

festival creates space for us to celebrate who we are, support local businesses, and inspire the next generation.”

The Black Culture Festival is proudly sponsored by Excellus BlueCross BlueShield, West Herr, Wegmans, Canandaigua National Bank, Monroe County, and the City of Rochester.