Apply Now for Hoochenanny Whiskey & Music Festival Media Credentials

August 8–10 at Camp Eastman in Irondequoit

WHAT:

Media credential applications are now open for the 2nd annual Hoochenanny Whiskey & Music Festival, taking place August 8 through 10 at Camp Eastman in Irondequoit, NY.

Hoochenanny is a high-spirited celebration of music and American craft spirits, featuring 18 bands across two stages, including Joan Jett and the Blackhearts, Charles Wesley Godwin, and Dark Star Orchestra, along with 30 distilleries pouring more than 150 premium spirits in the World of Whiskey experience.

Applications are open to working media, including reporters, photographers, and videographers representing print, broadcast, and digital outlets. Credentialed media will have access to designated areas at the festival to cover performances, experiences and on-site activations. The full lineup, festival map, and schedule are available online at hoochenanny.com.

HOW TO APPLY:

• Review the media guidelines.

• Complete the online application form: hoochenanny.com/media-application

• Submit a separate form for each individual requesting credentials.

• Indicate the type of credential needed: Photographer, Reporter, TV Video

• Applications must be submitted by Friday, July 25 at 5 p.m.

• Approved applicants will be notified the week of July 28 with instructions for credential pickup.

• Credentials will be issued beginning the week of August 4.

Due to space limitations, the number of credentials issued per outlet may be limited. Credentials are issued to working media only.

WHEN & WHERE:

Friday, August 8 to Sunday, August 10, 2025

Camp Eastman

1301 Lake Shore Boulevard

Rochester, NY 14617

FOR MORE INFORMATION:

Visit hoochenanny.com or email aantinore@dalmath.com.

Site Production Underway

Festival production at Camp Eastman is underway to transform the space into a fully immersive environment. Crews are installing fencing and building out the site’s infrastructure, including tents and staging areas. The buildout will continue over the next three weeks.

Passes are on sale now at hoochenanny.com/passes, with advance pricing available through Thursday, August 7.

General Admission Passes are available for one day ($55), two days ($95), or three days ($135), plus service fees. General admission includes access to the festival site during hours of operation, up-front standing room at both stages, entry to the Concert Pavilion Beverage Center and Stageview Craft Cocktail Lounge, the Artisans Bazaar and Barrel Bistro food experience, free beer tastings at Lager Land, water fill stations, and over 25,000 square feet of covered seating space. The event is open to all ages, with designated 21+ areas identified on-site.

General Admission Tasting Passes are available for one day ($85), two days ($150), or three days ($215), plus service fees and include all general admission benefits, plus access to the World of Whiskey tasting experience, featuring 20 curated whiskey tastings with additional options available for purchase on-site.

VIP Passes are available for one day ($160), two days ($310), or three days ($430), plus service fees. VIP guests enjoy all the benefits of general admission tasting, plus access to the Ide Family of Dealerships VIP Loft presented by Skrewball, bird’s-eye views of both stages with exclusive VIP bridge access, private whiskey tastings, full cash bars, plush cocktail lounges, sit-down dining and dedicated catering for purchase, climate-controlled luxury restrooms, a cigar bar featuring custom-made, hand-rolled cigars, and free on-site parking.

For full festival details and to purchase passes, visit hoochenanny.com.

Music Lineup

The 2025 festival will feature an expanded music lineup with international, national, and regional artists performing across two stages, delivering a dynamic mix of Americana, rock, alternative, punk, outlaw country and rockabilly.

Friday, August 8: Charles Wesley Godwin, Old 97's, The English Beat, Cristina Vane, Checks & Exes, Johnny Hart and the Mess

Saturday, August 9: Joan Jett and the Blackhearts, The Record Company, Tommy Brunett's All-Star Cavalcade of Scoundrels featuring Andy Kim, The Jack Knives, Vandoliers, Mike Powell and The Echosound, The Isotopes, The Medicinals

Sunday, August 10: moe., Dark Star Orchestra, Galactic featuring Anjelika "Jelly" Joseph, Eggy

Whiskey Lineup

This year’s whiskey programming will be triple the size of the inaugural festival, showcasing more than 150 of the finest spirits from local, national and regional distilleries.

The World of Whiskey Tasting Experience will showcase more than 30 national and regional distillers areas inside an 16,000-square-foot structure tent. The tasting experience will offer interactive sampling stations, educational sessions, and opportunities to meet the distillers behind the brands, with samples ranging from classic bourbons to unique craft expressions.

The five unique Tasting Experience areas are:

• Rickhouse Rendezvous is a prohibition-style rickhouse-meets-speakeasy presented by The New York State Distillers Guild, it will highlight distillers from across the Excelsior state along with interactive exhibits and educational displays.

• American Whiskey Journey is a coast-to-coast experience showcasing whiskey-producing states and distilleries across the country. Patrons will be immersed in the rich culture and heritage of American’s signature spirit, and presented visions of what American whiskey is and can be in the future.

• Rarities Bar offers Hoochenanny whiskey fans exclusive access to some truly rare sips - exclusive, limited-edition whiskeys, from local, regional and national distillers, including several exclusive to Hoochenanny. 

• Libations Lounge offers a selection of craft whiskey cocktails from veteran mixologists, allowing guests to experience pre-prohibition classics up to modern innovations. Patrons can mix their neat whiskey into a specialty cocktail, or explore a menu of non-whiskey spirits to craft the perfect drink. 

• Fireside Chats are conversations moderated by nationally recognized whiskey media personalities along with a rotating lineup of industry experts and Hoochenanny master distillers, blenders, and ambassadors.

Participating brands include:

1911 Established, Barrelhouse 6 Distillery, Black Button Distilling, Bubba's Secret Stills Whiskey, Buffalo Distilling Company, Burnt Church, Castle & Key Distillery, Cooper’s Daughter Spirits, Den of Thieves, Do Good Spirits, Finger Lakes Distilling Co., Fort Hamilton Distillery, Hudson Whiskey, Iron Smoke Distillery, Jefferson's Bourbon, Lock 1 Distilling Company, Michter's, Old Scotland Road Distillery, Pinhook Bourbon, Rabbit Hole, Smooth Ambler, Springbrook Hollow Farm Distillery, Starlight Distillery, Stranahan's Colorado Whiskey, Tenmile Distillery, Tin Cup Mountain Whiskey, WhistlePig Whiskey and Woodinville Whiskey Co.

Lager Land Beer Lineup

Lager Land will feature a selection of 12 of the Northeast’s best lagers, served inside a 3,000-square-foot tent located near the main festival area, with a view of the stage. Designed as a walk-up tasting experience, it will offer the first five tastings free, with additional flights of five available for $10.

Lager Land will feature pours from 3HB (Three Heads Brewing), Allagash Brewing Company, Frequentem Brewing Co., Irondequoit Beer Company, Jack’s Abby Craft Lagers, Meier’s Creek Brewing Company, Prison City Brewing, Steuben Brewing Company, Strangebird Beer, Swiftwater Brewing Co., Tröegs Independent Brewing, and Von Trapp Brewing.

Barrel Bistro Food Lineup

The Barrel Bistro, presented by OneDigital, will feature a selection of local food vendors and trucks located directly within the festival grounds, making it easy for guests to grab a bite without leaving the event. All vendors will offer walk-up service throughout the three days of the festival, unless otherwise noted, and guests can enjoy their selections at designated seating areas, including both covered and uncovered spaces.

Food vendors at the Barrel Bistro will include Compané Trattoria, Eat Greek Food Truck, Ice Cream Factory, Jaime’s Dreams Bakery, Rio Tomatlán, The Sheffield Tavern, Swan Market, Swilly’s and Whiskey River Pub & Grill.

More Expanded Festival Experiences

The 2025 festival will offer a variety of immersive experiences, including:

• Highball Stage - Featuring performances by top international and national music groups. 

• Fermenter Stage, presented by Harv's Harley Davidson - Showcasing top international and national music groups, along with the best local and regional talent. 

• Ide Family of Dealerships VIP Loft presented by Skrewball - This premium ticket option offers exclusive access to a two-story, 5,000-square-foot oasis with a bird’s-eye view of the festival stages or access to the VIP bridge for the best main stage experience. The experience includes sit-down dining, a full cash cocktail bar, plush seating with a cigar bar, and exclusive whiskey tastings. Climate-controlled luxury restrooms provide comfort while guests enjoy the ultimate festival experience.

• Concert Pavilion - This 5,000-square-foot covered space offers views of the main and local stages, with ample seating and lounge areas. It can comfortably accommodate 750 patrons and features an 32-foot bar serving beer, wine, and seltzer. Festival and band merchandise will also be available to browse while enjoying live music in a relaxed atmosphere. 

• Stageview Cocktail Lounge, presented by Indus Hospitality - A craft cocktail bar with a direct view of the main stage, offering specialty drinks available for purchase. The 2,000-square-foot space is located inside a newly constructed lodge facility built by the Town of Irondequoit Recreation Department. The lounge accommodates approximately 300 people and is available on a first-come, first-served basis.

• Lager Land - Complimentary beer flight tastings featuring five different pours from 12 local craft brews. Additional flights of five tastings are $10.

• Barrel Bistro, presented by OneDigital - Local food vendors will offer culinary options to complement the festival experience.

• Artisans Bazaar - Featuring local artists’ handcrafted goods and unique creations.

Seeking Unique Vendors for the Artisans Bazaar

Vendors are invited to showcase unique, one-of-a-kind goods at the festival, focusing on rare, quirky, and unconventional items. This is an opportunity for artisans and creators to offer festivalgoers something extraordinary. Vendor applications are now open. Those interested in participating can apply at hoochenanny.com/artisans-application.

Hoochenanny Teams Up with Make-A-Wish, Lou Gramm Foundation, Endless Highway to Make an Impact

This year, the festival is partnering with Make-A-Wish, the Lou Gramm Foundation, and Endless Highway, uniting to bring hope and change to our community. Details on how these organizations will be involved in this year’s festival will be announced soon.

About the Hoochenanny Whiskey & Music Festival

The Hoochenanny Whiskey & Music Festival is a high-energy celebration of American craftsmanship, blending world-class whiskey with a powerhouse music lineup. Founded to honor New York’s rich distilling heritage, the festival brings together tastemakers, storytellers and music lovers for three days of bourbon, live performances and immersive experiences. Now in its second year, the festival takes place from Aug. 8 to 10, 2025, on 14 acres at Camp Eastman in Irondequoit, N.Y. Guests can enjoy whiskey tastings, craft cocktails and curated events in seven custom-built tent structures. The expanded music lineup will feature international, national and regional artists spanning Americana, rock, alternative, punk, outlaw country and rockabilly. This year’s whiskey programming will be bigger than ever, showcasing more than 150 top spirits from national and regional distilleries. The festival is owned by Tommy Brunett and Sean McCarthy.