For businesses across all sectors, standing out from competitors is key to success. In the roofing industry especially, where 108,069 roofing contractor businesses were operating in the United States in 2021, it's even more important. Besides separating you from the crowd, here are other valid reasons to invest in signage for your Rochester roofing business.
1. Professional Appearance
A new outdoor business signage will communicate that your Rochester roofing business is reliable, honest, and professional, all qualities customers seek. Similarly, if you want to convey that your company is fun to work with, the right signage will do just that. When you work with a professional custom signage business, you can send any message to potential customers.
2. 24/7 Marketing for Your Company
Many roofing businesses don't include signage in their marketing budgets, yet it's an effective marketing strategy that works all day long. The constant presence is reason enough for you to take advantage. You need to ensure the signage is well-lit so it continues attracting customers even when it's dark.
3. A Cost-Effective Method of Advertising
While custom signage attracts a high initial cost because you must pay for the design and manufacturing upfront, think of it as a long-term investment in your business. After a professional install your signage, there'll be a few additional costs. Most high-quality signage only needs occasional minimal maintenance. As long as you choose a strategic design, it shouldn't age too quickly. Additionally, spending more to get custom signage that's strong and resistant to the elements will ensure your investment lasts for many years.
4. Signage Promotes Brand Exposure
Your signage speaks volumes about your roofing business, and it's an excellent approach for increasing brand exposure among the general public. For the maximum effect, ensure your signage's branding matches that of your products, packaging, and website. It should send a positive message about your business. Signage is crucial since 85% of prospective clients are locals who pass by your sign every day or week.
5. Increase Brand Awareness
Signage effectively lets potential customers know what your brand is all about. Additionally, whether for branding or safety reasons, having interior signage that's properly branded will increase the number of times people interact with your logo, keeping your brand at the top of their minds. Explore different ways to represent your business through your signs, taking into account images, fonts, and colors so you stand out from rivals at various points throughout the client's journey. This will enable you to encourage sales without being intrusive. Keep in mind that even the smallest adjustments can improve your signage.
6. Increases Profitability
Investing in signage for your roofing business can boost your bottom line. Studies have shown that well-designed signage can significantly increase your annual sales. In fact, 83% of business owners who invested in LED signage reported higher sales.
Eyecatching illuminated signage can encourage passersby to stop and visit your roofing establishment and learn more about your services. While not every person who comes through your doors will hire your services, there'll inevitably be a higher proportion of people who'll give you a chance and hopefully become true customers.
7. Give Customers More Control
Today's consumers find most advertising mediums to be overwhelming. While listening to music or watching their TV shows, their entertainment is often interrupted by ads, which only causes them frustration that may cause them not to pay attention to the advertised service or product. Signage offers a non-intrusive alternative.
They act as discreet reminders that your business exists and allow customers to decide when and where to focus on your sign. Thus, physical signage can lower the negative feelings associated with your company.
Plenty of homes in Rochester need roofing work done, so you can be sure you won't lack business. However, to bring in the big bucks, you need to make your business stand out from the rest. Consider investing in signage to enjoy the benefits listed above.