Email marketing is a powerful tool, but to truly evaluate its effectiveness, it is important to understand industry benchmarks. I recently came across an article https://stripo.email/blog/email-marketing-benchmarks-by-industry/ about email marketing benchmarks by industry, and it was incredibly useful! Open rates, CTRs, and conversions vary across industries, and comparing them to general data is not the best idea. For example, in e-commerce, email open rates are lower than in the financial sector, while medicine demonstrates a high CTR. This helps adjust your strategy based on the real performance of competitors. I especially liked that Stripo does not just provide numbers, but explains why they are like that. If you want to improve your email campaign and find out where you stand among your industry peers, be sure to read this material
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I have been interested in this topic for a long time and am always looking for ways to improve my email campaigns. The information about open and click-through rates by industry was especially useful. It allowed me to evaluate how my own strategy compares to industry standards. I learned that even small changes in headlines and content can have a significant impact on results. The industry breakdown was very valuable, as each sector has its own characteristics and audience. This helps to tailor the content to the specific needs of the target group. The note about the importance of testing and optimization did not go unnoticed either. It reminded me how important it is to constantly monitor performance and make adjustments.