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What impact does consumer perception of native ads have on brand reputation and trust?

Localrent com
Localrent com
Oct 16, 2024

How consumers perceive native ads has a major impact on a brand’s reputation and trustworthiness. When ads are seen as useful and relevant, consumers are more inclined to view the brand positively. On the other hand, if they find the ads misleading or intrusive, it can harm the brand's credibility and trust. It's crucial for brands to prioritize high-quality content that matches the interests of their audience. To learn more about this idea, take a look at the native advertising definition at MGID.

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